TEXT ADS I MIGLIORI NEL PPC MARKETING

Simple Text Ads are Still Most Popular Online Ads PPC
iPerceptions has released data showing which online advertising methods are most popular with consumers.
25% are likely to click on simple text ads
20% are likely to click on display ads follow
20% are likely to click on right banners
12% are likely to click on top banners
Video ads remain unpopular, with only 11% of consumers likely to click on them. But if you do use video ads, the audience segment most likely to click on them is the under 25 set, which account for 1/3 of the video ad watching audience
Jonathan Levitt, vice president of marketing at iPerceptions. “Our research shows that inexpensive banner and text ads are still preferred among web consumers. By having a direct dialog with consumers, we are able to know – with certainty – what consumers want and expect from their online experience.
Molti pensano che gli annunci testuali siano superati nelle campagne Marketing PPC da strumenti più di moda come il video ed i banner. Invece gli annunci di testo sono i più popolari come si vede nella tabella.